[…] Pirate Radio, which do not get the traffic during theatrical runs like mainstream fare. Last week, DirecTV took an unusual step by providing their customers free bonus content with the video-on-deman…. Both programs offered for New Moon are not available on DVD or Blu-ray. Customers will get Chris […]
Satellite TV provider DirecTV is getting all hot and bothered for the March 20 midnight release of The Twilight Saga: New Moon. The industry leader will offer special bonus material through its video-on-demand service to coincide with the release of the Robert Pattinson, Kristen Stewart film, which is new territory for the company. Normally, cable and satellite television providers never offer bonus material alongside a film because, well, it’s normally lame and people who order pay-per-view movies are usually not interested in such fare. That’s not the case for the hotly anticipated release of the Twilight sequel.
Where there’s Twilight, there’s cold hard cash.
“DirecTV Cinema’s goal is to provide customers with the ultimate in-home movie experience they can’t find anywhere else,” said Sarah Lyons, vice president, Upgrade Marketing, DirecTV. “We are thrilled to not only offer The Twilight Saga: New Moon in 1080p HD but to also give our customers a deeper look at what went into making the film.”
New Moon earned nearly $300 million at the U.S. box office and opened with an astounding $142 million. Its release on DVD and Blu-ray is expected to smash 2010 records…or suck the life out of them (pun!) depending on your view of the franchise.
DirecTV has more than 18 million subscribers. The company charges $5.99 for 1080 high-definition pay-per-view movies and $4.99 for standard definition. Those who purchase either the HD or SD version of New Moon will have free access to the two special features offered.
Customers will get Chris Weitz Take the Helm, which features the New Moon director taking the reigns of the series from Twilight director Catherine Hardwicke along with The Subtle Details, a feature that provides a behind-the-scenes look at New Moon’s production design, costumes and sets.
Both features will not be available on the DVD/Blu-ray release and are really meant for hardcore fans.
DirecTV is also offering Twilight in Forks for $5.99 HD or $4.99 SD. The documentary explores the Pacific Northwest town that inspired the hit franchise, which is also included on the DVD/Blu-ray release.