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In a recent chat with investors, new DirecTV CEO Michael White, a former Pepsi executive who joined the company on Jan 1., laid out his vision for the satellite leader after a fourth quarter loss after absorbing certain entertainment assets spun off by Liberty Media Corp.
White was asked if he was looking at the business in terms of balancing revenue growth or free cash flow and earnings.
“I’m frankly more interested in how we create passionate loyalty out of our consumers for life, than necessarily chasing lower quality (subscribers),” says White. “We recognize the industry has gotten a bit more competitive in the last six months and we are fine-tuning our own strategies accordingly.”
