DirecTV |
« Previous Entries | Next Entries » |
Satellite TV leader DirecTV is taking aim at rival DISH Network’s ad campaign again, but this time it’s not in the court room. It’s on TV via a new commercial which brings back Alex Trebek’s old game show To Tell the Truth.
In the commercial, shown below, Trebek once again hosts a panel made up of reps from DirecTV, DISH Network and one rep generically called “Cable.” Trebek asks which of the three basic television packages offers the best value. The cable rep answers, “We offer the best value in entertainment,” which gets a skeptical response from the panel. The DISH rep says that “we offer the same TV as DirecTV for less,” which the DirecTV rep asks “does the same” mean including AMC, Animal Planet, Bravo and FX.
